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Our People

JULIAN WOOD - ENGLAND BATTING COACH

The game is changing so you need to change the way you train!’ It’s a Power game now with emphasis on hand speed, ball exit speed, Power Transfer Ratios, strike rates, strike quality, boundary and dot ball percentage. With the evolution of T-20 you are required to not only to have a Power game but a skill and touch game also, the game demands this now if you are to succeed at the highest level. I want to put information out there, players and coaches are now searching for it. To understand the Power Hitting concept you need ‘ body awareness’ and understand how your body is moving. The NEW Cricket Academy will change the way players/coaches view coaching, using NEW and unique methods created by Julian Wood, the global Power Hitting Specialist. As coaches/players it is an interesting and exciting era to be involved. You have to be willing to travel to uncharted waters with ideas that would of been considered off beat say 5/10 years ago but now are considered a part of the routine. You’re allowed to work outside of the box, you’re allowed to do what you feel you need to do, even if it isn’t the norm.
The NEW Force Train Bats have taken the Power Hitting System to another level, I recently used them with the England Lions/ ODI Squad and the results and feedback from the players were very positive.

JAMES BAVERSTOCK - DESIGNER FORCE BATS

Years ago I was an aspiring Cricketer and would spend lots of time in the nets. I always liked using technique bats against the bowling machine, but the lighter weight made me feel like I was cheating. That’s when I first thought, would training with a heavier bat improve my game? I experimented with a few concepts, but none were practical and I put it aside. Years later I noticed MLB hitters warming up with a weighted bat and the idea came back to me. Again though, I couldn’t settle on a practical concept. I then had a “penny drop” moment of ditching a bat weight and creating a weighted training bat. This changed what was possible and we we’re able to make a prototype I liked. The prototype seemed too heavy, but I started hitting balls anyway. A few minutes later, I forgot I was using a heavier bat. When I realized, I picked up my normal bat and it felt like a toothpick. I ran out of excuses not to give it a go, and Force Train Better was born.